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Your Media Training

We offer customized solutions to assist you with your professional preparation for


  • press conferences,
  • panel talks and discussions,
  • statements/speeches,
  • crisis situations.

Your message has to reach the media and the target groups, and meet their demands. A DIKT training gives you confidence, ensures your success and creates attention for your message.

Overview of Training Courses

Media Training Professional:
You learn how the media work and what the basic elements of statements and interviews are.

Media Training Print Special:
You acquire in-depth insights into print journalism (incl. trade magazines, the business press and news magazines).

Media Training CEO:
As a leadership personality, you receive detailed one-to-one training with one or two trainers.

Communications and Handling Crises Web 2.0:
Risks, pitfalls and solutions in the world of the Web 2.0.

Personality and Profile:
This training program focuses on the ideal presentation of your person – in the public sphere, on discussion panels, or in dealing with business partners and staff.

Crisis Training:
In this program, we simulate the course of a potential crisis.

TV Studio and Panel Discussions:
You have to make your point as concisely and memorably as possible when talking to interviewers and presenters. We can show you how to do it.

Press Conferences/Media Events:
There is no telling how a press conference will go. You present your topic, but journalists ask whatever they please, including questions on topics you might not have anticipated.


DIKT’s research focuses on the interaction between companies and the media. Headed by Dr. Nikolai Behr, the DIKT team analyzes current scenarios and their media effect as well as the correlation with possible changes in public opinion.

In doing so, Dr. Behr’s team primarily focuses on researching standardized processes and their mechanisms. In addition, they analyze innovative solutions and new possibilities in communications that can help to increase the effect of messages and to fully meet the demands of message receivers (media).

The findings of this research serve as the foundation of all training courses conducted by DIKT media trainers. Moreover, the research team also conducts frequent train-the-trainer sessions, in which media trainers are briefed on the most recent findings and research results. In in-house training courses, these approaches are detailed further and refined for their application in customer programs. This way, the research activities ensure that DIKT customers always receive training in keeping with the latest methods and media requirements.

The scientific expertise and the suitability of methods are regularly assessed by the DIKT’s supervisory board. This body also provides additional scientific and practical input to the DIKT team.

Your Trainers

It is a matter of course that all our media trainers have long years of experience in working in a media setting. In addition, many of our trainers are also experts in dealing with the communication needs of corporations, based on their careers as spokespersons or heads of PR agencies.

Moreover, our team can build on comprehensive expertise and practical experience in corporate consulting, including the respective academic credentials from business schools (MBA, BBA). This is why we know how companies ‘tick’. We understand your strategic goals and can incorporate them in our training courses.

The partnering journalists on our trainer team work in today’s media environment. So they can provide our participants with real-life feedback on how the messages we have developed in a training program can be turned into articles or features.

These practical scenarios help you to develop a confident and successful demeanor in real life and to place your message exactly like you have planned to do.

Flash ist Pflicht! Dr. Jörg E. Allgäuer on crisis prevention
Flash ist Pflicht! Marieta Frias on the importance of Media Training

DIKT - Deutsches Institut für Kommunikations- & MedienTraining GmbH


Please contact us:

Success in Public Appearances – Step by Step
Please call us at
+49-89-800 33 450
or send an email to office(at)medientraining-institut.de

Step 1
Let us know what you need: the kind of future media appearances; your topics and industry; participants’ positions in the company; number of participants.

Step 2

We devise a customized offering in keeping with your inquiry, including a suggestion of the trainers most suitable to your topics as well as daily rates and potential costs for additional services, such as a camera man, a studio, etc.

Step 3
You select your preferred form of media training, establish the course duration (0.5 day, 1 day, 1.5 days, 2 days) and the number of participants.

Step 4
You give us a comprehensive briefing.

Step 5
Based on the briefing, we develop the specific content of the training course, research the public image of your company in the media as well as blogs and forums, and create interview questions just as a journalist would research and phrase them.

Step 6
We organize the course of the training and provide you with the agenda for a last check.

Step 7
The media training: First off, we jointly develop a terminology for your messages, and answers to possible questions. In a next step, we simulate interviews under realistic conditions. Instant feedback is provided via video analysis. Together, we work on optimizing your appearance.

Step 8
Following the media training, you have the perfect terminology at your disposal, have gained confidence thanks to the presentation practice, and can convince listeners with your authenticity and credibility in real-life interview situations.

Step 9
Following the training course, we provide you with detailed feedback, which also includes suggestions for further improvement.

Step 10
The best way to ensure lasting success is a follow-up session one to six months after the initial media training. It allows you to determine how much you have incorporated what you have learned. Together, we review the real-life interview situations since the last training and work on some fine-tuning

Your direct contact to us:

DIKT Deutsches Institut für Kommunikations-
& MedienTraining GmbH

Headquarters Munich

Montgelasstr. 8
D-81679 Munich

+49 89 800 33 450



Customized Media Training

Media training, communication training, interview training, talk show coaching and many further training programs: This is the service range offered by DIKT, the German Institute for Communications and Media Training. As an independent company, DIKT specializes in training courses that focus on the media appearances of CEOs, managing directors and communications managers in business, sports, and politics. Headquartered in Munich, with representatives in Berlin, Hamburg, Frankfurt, Dusseldorf and Zurich as well as numerous cooperation partners for camera and studio technology, the German Institute for Communications and Media Training is perfectly positioned to provide training services based on the wide range of expertise of the company’s two managing directors, based in Munich, and the entire team. DIKT offers companies one-stop solutions for all communications requirements in handling public appearances.

Your Benefits in Working with DIKT

A team of more than 20 experienced media trainers, presenters and journalists, headed by Dr. Nikolai A. Behr and Gunther Schnatmann, is prepared to meet your specific demands and looking forward to working with you.

Always the right trainer, always an individual training course – no of-the-shelf offering.

We train managers as well as politicians and stakeholder representatives. Discreetly and with a proven success record. For all forms of media: TV, radio, daily newspapers, business and trade press, online and social media. Our media training is conducted one-to-one or in groups, in TV studios or under camera conditions. To provide the best possible service to you, we apply our many years of experience to taking you through real-life interview situations with journalists. In addition, our institute stands for ongoing research into media effects and the development of respective training methods.